[PRESS RELEASE] Media Social Popularity of Indonesia’s New Ministers
Wed, 30 Oct 2019 || By Admin CfDS

Yogyakarta, October 29th 2019 – After the announcement of the new ministers of cabinet ‘Indonesia Maju’, Center for Digital Society (CfDS) held a press conference at FISIPOL UGM BC 201. By using social media analysis that focuses on Twitter, Instagram and Google Trends, Paska Darmawan (researcher of Digital Intelligence Lab CfDS) and Vidiskiu Fortino (research assistant of Digital Intelligence Lab CfDS) found several unique findings from the social media analysis of Indonesia’s new ministers.

Male Minister Dominate The Most Popular Ministers List

By comparing the data taken in the period before (May 21st 2019 to October 20th 2019) and the period after the announcement of the new ministers (October 21st 2019 to October 26th 2019), it can be concluded that the 5 ministers of cabinet ‘Indonesia Maju’ that have the highest popularity on Twitter is dominated by male ministers, starting from the most popular minister namely Prabowo Subianto (Minister of Defense), Mahfud MD (Coordinating Minister of Politics, Law, and Human Rights), Wishnutama (Minister of Tourism & Creative Economy), then followed by Tjahjo Kumolo (Minister of Bureaucratic Reform) and Erick Thohir (Minister of the State-Owned Enterprises). Nevertheless, the cabinet which only has five (5) female ministers has Sri Mulyani as the Minister of Finance and Retno Marsudi as the Minister of Foreign Affairs as the representatives of female ministers who are among the most popular ministers on the Instagram.

Prabowo Becomes the Most Popular Minister in Social Media, Nadiem Becomes the ‘Most Searched’ Minister

Through a social media analysis conducted, it was concluded that Prabowo Subianto was the most popular minister on social media, be it Twitter or Instagram. Nevertheless, after the announcement of the new ministers, Prabowo was not included in the most searched list in Google search engine. In fact, it was Nadiem Makarim that emerged as the most searched minister after the announcement of the new ministers, followed by other names of new ministers such as Edhy Prabowo, Fachrul Razi, Wishnutama, and Erick Thohir. “For now, our society tends to be curious about the personal information of the new ministers, for example the number of searches related to Nadiem Makarim’s wife.”, said Paska.

Writer: Laili R.

Editor: Raka W.